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But the sales - and business models behind those - indicate that local porn production here is on the verge of an explosion.Īccording to Patrick Meyer, general manager of JT Publishing, the company that warehouses and distributes Mapona, just days after its release the video had sold well over 3000 copies at approximately R200 a disk. After all, the country has not yet produced 50 movies. While porn producers and distributors in South Africa claim the industry is on the rise, the handful of local titles seems to contradict this. Besides, I was more interested in supporting local porn than local piracy. I didn’t know if the disk had anything on it and I wanted the packaging. He swung open the car door and hauled out a flimsy white disk, which he said he’d sell me for R120. Together we traipsed out of the store, he lugging his bulk purchase in two brown packets, clutched to his heart. After the woman shook her head sadly, the customer shot to my side. I leaned in and asked for a copy of Mapona. She was slowly ringing up a hefty pile of movies, the covers of which portrayed African-American men dressed as hip-hop stars with plenty of bling, surrounded by adoring women with gargantuan behinds.Īn elderly black man hovered in the background, waiting to dash off with his stash. The portly woman store manager stood behind a glass counter stuffed with lubricants, flavoured condoms and aphrodisiac pills. In the corners of many, flickering lights and faint moaning signalled the presence of masturbating men behind doors in viewing cubicles.įinally, in Rosebank, after wading through quiet aisles of candy-coloured sex toys and DVD boxes sporting naked people in every acrobatic posture imaginable, I nearly had some luck.
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My journey to find Mapona took me through kilometres of images of copulating couples in stores strangely devoid of browsers. Others, which had merely caught wind of its arrival, were hunting down stock desperately. I was looking for Mapona, South Africa’s first all-black adult feature film. Recently I trucked around the suburbs of Johannesburg visiting porn stores.